Dear Morpher Team,
I would like to give some feedback on the buying/selling interface.
Buying the stock / going long is as intuitively clear as it could be. However, when new users come and want to short the stock it is not immediately obvious where they would do this. There is a sell button, but usually sell buttons are for selling positions you already have. Would it not be an idea to make the buttons "Buy/Go Long" and "Sell/Go Short" respectively? That way users can immediately recognize what they need to do in order to short. I'm writing this piece on the basis of feedback from friends of mine about how Morpher works.