Back in October, you needed to spend over $3,700 just to invest in the 5 most popular tech stocks.
For a variety of reasons, big companies (especially tech companies) like to keep their stock prices high in the thousands of dollars. This is actually a pretty recent trend and the result is it's harder and harder to buy up stocks for the regular investor. Yes, the S&P 500 is accessible and also part of the cause for why these companies see no need to do stock splits. But for real traders, there aren't that many alternatives and options trading is still a bit of a wild west.
Enter: fractional trading. Not too crazy of a concept, especially for those that are used to cypto trading. With Morpher's virtualized trading everything becomes fractional. Amazon stock and Apple stock cost thousands of dollars? No problem, buy a tiny fraction of it. Gold costs thousands of dollars per ounce? No problem, forget the ETFs and buy fractional commodity directly.
Here's an article we wrote on how fractional trading can impact your investment portfolio. Fractional Trading: Investing with No Minimum